MarketingBuilder is a practical, down-to-earth marketing tool. This isn't an academic explanation of marketing concepts from 10,000 feet above, but the ground-level information you need to sell your products and services, and get the best possible return on your investment. Sure, we give some theory behind the action—and some "guerrilla-marketing" tactics—but the tools inside MarketingBuilder apply real experience to help you actually get the job done successfully. We've also incorporated sophisticated analysis tools so you can evaluate what's worked for you, and see where you might need to make some changes.
"We don't have the resources to afford a marketing staff. It's a one-man show here, and I'm it. Now I feel and look like I have a staff of experts." —Andrew Morse, Marine Conservation Institute
This is the original marketing software. It's recommended by more experts, entrepreneurs, and by customers to our customers. For many good reasons. MarketingBuilder has been around the longest. MarketingBuilder has more success stories and rave reviews behind it than all the others combined. For your marketing program, this is the perfect set of planning and analysis tools.
5 Marketing Plans for:
Business-to-Business
Consumer Product
Consumer Service
Non-Profit Organization
Retail Store
27 Exclusive Tools for:
Planning & Analysis
Internet Marketing
Product/Service Dept.
Advertising & Marketing
Public Relations
Sales & Strategic Alliances
Forecasting & Budgeting
Management & Strategy
Branding & Positioning
How does it work?
Follow interview process
Choose sections to include
Fill in variables & more
Create by editing samples
Activate the spreadsheets
Print plans and reports
Who should use this?
Ad Agencies/Executives
Biz Development Managers
CEOs, CFOs, Analysts
E-commerce Managers
Marketing Managers
Not for Profit Managers
Product Managers
"It's the best tool I've invested in during my career. Every marketeer owes it to themselves. Better than any seminar or research study." —Deborah Schall, Long Beach, CA
System Requirements for Windows
Windows XP/Me/2K/NT/98/95
Pentium II (300MHz) or better
32 MB RAM or more
25 MB free hard disk space
4x speed CD-ROM drive or faster
Mouse and Printer for printing
Compatible with most word-processing software and spreadsheet software (see list below)Microsoft Word, WordPerfect, ClarisWorks, Microsoft Works, Ami Pro, Professional Write, WriteNow, Microsoft Excel, Lotus 1-2-3, Quattro Pro.
System Requirements for Macintosh
(Template Version)
G3(R) (350MHz) or better
System 8, 9, or X
32 MB RAM or more
10 MB free hard disk space
4x speed CD-ROM drive or faster
Mouse and Printer for printing
Requires a word-processing software and spreadsheet software (see list below)
Microsoft Word, WordPerfect, ClarisWorks, Microsoft Works, Ami Pro, Professional Write, WriteNow, Microsoft Excel, Lotus 1-2-3, Quattro Pro.
